RETARGETING

What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It

What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.

What is an ad server? An ad server is a web-based tool that helps publishers, advertisers, ad agencies, and ad networks to optimize, manage and