RETARGETING

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directing the visitors to download and use your app


RELATED TERMS

Frequency Capping

What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.

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IN-APP PURCHASE

What are in-app purchases? IAPs are a type of digital transaction that allows users to buy extra content, features, and services within mobile apps. IAPs

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CPC (Cost Per Click)

What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks

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