directing the visitors to download and use your app
CPC (Cost Per Click)
What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks
RETARGETING
RELATED TERMS
BIG DATA
an approach to business or analytics process that mainly emphasizes the use of data and quantitative analysis for decision making
Frequency Capping
What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.