targeting mobile app users according to their locations
CPCV MOBILE CAMPAIGN
cost per completed view advertising model where the advertiser pays a publisher for user’s completed particular action
GEOTARGETING
RELATED TERMS
ENGAGED USER
the users who take action with your app out of the total people that you were able to reach
Daily Active Users (DAU)
DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It