BIG DATA

What is a demand-side platform (DSP)? A demand-side platform (DSP) is a software platform used by advertisers, agencies, and marketers to purchase and manage digital

DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It

making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads