What is a demand-side platform (DSP)?
A demand-side platform (DSP) is a software platform used by advertisers, agencies, and marketers to purchase and manage digital advertising inventory from multiple ad exchanges and supply-side platforms (SSPs) through a single interface.
A DSP allows advertisers to buy ad impressions in real time through a process called programmatic advertising, where ad impressions are bought and sold in automated auctions. The platform uses data and algorithms to target specific audiences and deliver ads to them based on their interests, demographics, and behaviors.
Some common features of a DSP include campaign management, targeting and audience segmentation, bidding and optimization, real-time reporting and analytics, and integration with third-party data sources.
Overall, a DSP enables advertisers to reach their target audience more efficiently and effectively, while providing insights and control over their advertising campaigns.
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