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    In the mobile industry, OEMs refer to companies that manufacture their phones in their own factories. App Samurai’s OEMs offers advertisers app placements inside premium manufacturer devices.


    Ad Server

    What is an ad server? An ad server is a web-based tool that helps publishers, advertisers, ad agencies, and ad networks to optimize, manage and

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    Customer Cohort Analysis

    What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app

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