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Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the advertiser to display text, images, or videos. Banner ads tend to be rectangular in shape, and a combination of text, images, or videos is common.


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Frequency Capping

What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.

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CPA MOBILE CAMPAIGN

cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

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