Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the advertiser to display text, images, or videos. Banner ads tend to be rectangular in shape, and a combination of text, images, or videos is common.



What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It

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In-App Header Bidding

What is in-app header bidding? In-app header bidding is a programmatic advertising technique that allows multiple ad exchanges to compete for ad impressions within a

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In the mobile industry, OEMs refer to companies that manufacture their phones in their own factories. App Samurai’s OEMs offers advertisers app placements inside premium

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