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    Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the advertiser to display text, images, or videos. Banner ads tend to be rectangular in shape, and a combination of text, images, or videos is common.


    In-App Advertising

    What is in-app advertising? In-app advertising is one of the most popular ways of monetizing apps. App developers get paid to show ads to their

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    App Active User

    What is an active user? Users who engage with your app meaningfully within a given period are considered active users. These time periods define the

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