the term refers to broadcast message to customers when they are using the app, directly within the app itself
an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call
What is ads.txt? The Authorized Digital Sellers program, or ads.txt, ensures that your digital ad inventory is only sold by authorized sellers. With the Ads.txt
a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats