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    Mobile publishers have many opportunities to reach mobile app users directly on OEMs with partners like App Samurai. Advertisers can reach new customers by being on new devices and increase brand awareness among competitors based on age, geo, and gender.


    Frequency Capping

    What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.

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    a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats

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    App Monetization

    What is mobile app monetization? Mobile app monetization is the way in which app developers generate revenue from their apps. There are various monetization strategies,

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