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    ECPM (EFFECTIVE COST-PER-MILLE)

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    a measurement which gives us the value of a publishers’s inventory on a Cost-per-Mille basis. Formula: eCPM = (Total Spent/Impressions Delivered)X 1000


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    App Monetization

    What is mobile app monetization? Mobile app monetization is the way in which app developers generate revenue from their apps. There are various monetization strategies,

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