ECPM (EFFECTIVE COST-PER-MILLE)

What is a demand-side platform (DSP)? A demand-side platform (DSP) is a software platform used by advertisers, agencies, and marketers to purchase and manage digital

What is a casual game? Casual games are a mobile game genre that is typically simple and easy to learn, with a focus on quick,

the basic infrastructure of mobile operators which allows for voice and data transfers through the usage of radio frequencies