a communication technique to remind the app itself by sending alerts or messages
CTR (CLICK-THROUGH RATE)
a ratio of clicks to ad impressions which is obtained by dividing the number of users who clicked on an ad by the number of
PUSH NOTIFICATION
RELATED TERMS
INCENT TRAFFIC
the term which refers to the traffic coming from all types of advertisements in return for a reward
BOOST/BURST CAMPAIGN
an app marketing technique which helps you to reach a specific category/overall ranking by driving large volume of installs in a short period of time,