CTR (CLICK-THROUGH RATE) a ratio of clicks to ad impressions which is obtained by dividing the number of users who clicked on an ad by the number of Read More »
INCENT TRAFFIC the term which refers to the traffic coming from all types of advertisements in return for a reward Read More »
BOOST/BURST CAMPAIGN an app marketing technique which helps you to reach a specific category/overall ranking by driving large volume of installs in a short period of time, Read More »