Attribution Manipulation


What is mobile attribution manipulation?

Mobile attribution manipulation is the process of altering or misrepresenting the source of an installation to receive credit and payment from an advertiser. This can be done through various methods, such as using fake or misleading referral URLs or IP addresses or by using software to simulate clicks or installs. In the case of mobile attribution manipulation, advertisers may pay for installations that never occurred, distorting the effectiveness of advertising campaigns and wasting advertising budgets.



In the mobile industry, OEMs refer to companies that manufacture their phones in their own factories. App Samurai’s OEMs offers advertisers app placements inside premium

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Retention Rate

What is retention rate? Being an essential KPI for especially gaming apps, retention is related to user loyalty. Retention rate is the percentage of users

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Game Bundle

What is a game bundle? A game bundle is a collection of video games that are sold together as a package deal, usually at a

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