Attribution Manipulation

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What is mobile attribution manipulation?

Mobile attribution manipulation is the process of altering or misrepresenting the source of an installation to receive credit and payment from an advertiser. This can be done through various methods, such as using fake or misleading referral URLs or IP addresses or by using software to simulate clicks or installs. In the case of mobile attribution manipulation, advertisers may pay for installations that never occurred, distorting the effectiveness of advertising campaigns and wasting advertising budgets.


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