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    Attribution Manipulation


    What is mobile attribution manipulation?

    Mobile attribution manipulation is the process of altering or misrepresenting the source of an installation to receive credit and payment from an advertiser. This can be done through various methods, such as using fake or misleading referral URLs or IP addresses or by using software to simulate clicks or installs. In the case of mobile attribution manipulation, advertisers may pay for installations that never occurred, distorting the effectiveness of advertising campaigns and wasting advertising budgets.



    What is ARPPU? ARPPU (Average Revenue per Paying User) is a measurement of the revenue generated by a single player during a specific period of

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    App Monetization

    What is mobile app monetization? Mobile app monetization is the way in which app developers generate revenue from their apps. There are various monetization strategies,

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