APP ADVERTISING (MOBILE)

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advertising which targets mobile devices and embracing all mobile formats
For more information about App Advertising (Mobile Advertising), click here.


RELATED TERMS

ENGAGEMENT RATE

What is engagement rate? Engagement rate is a metric used to measure how frequently and actively users interact with an app. It calculates the percentage

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Casual Game

What is a casual game? Casual games are a mobile game genre that is typically simple and easy to learn, with a focus on quick,

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