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    APP ADVERTISING (MOBILE)

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    advertising which targets mobile devices and embracing all mobile formats
    For more information about App Advertising (Mobile Advertising), click here.

    RELATED TERMS

    AD NETWORK

    an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand

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    CPA MOBILE CAMPAIGN

    cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

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