APP ADVERTISING (MOBILE)

a measurement which gives us the value of a publishers’s inventory on a Cost-per-Mille basis. Formula: eCPM = (Total Spent/Impressions Delivered)X 1000

an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand

cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install