advertising which targets mobile devices and embracing all mobile formats
For more information about App Advertising (Mobile Advertising), click here.
APP ADVERTISING (MOBILE)
RELATED TERMS
Attribution Manipulation
What is mobile attribution manipulation? Mobile attribution manipulation is the process of altering or misrepresenting the source of an installation to receive credit and payment
OPTIMIZATION
making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads