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    Mobile Delivery Platform


    What’s a mobile delivery platform?

    Mobile delivery platforms enable mobile operators (like T-Mobile) and device manufacturers (like Samsung) to connect advertisers with mobile device users. The mobile delivery platforms offer advertisers the chance to diversify their marketing basket, so they’re no longer reliant solely on channels like Facebook and Google.


    Attribution Window

    What’s an attribution window? An attribution window is a period during which publishers request credit for conversion and be attributed for the install. Advertisers set

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