the practice to test different experiences within mobile apps
APP ADVERTISING (MOBILE)
advertising which targets mobile devices and embracing all mobile formats For more information about App Advertising (Mobile Advertising), click here.
A/B TESTING
RELATED TERMS
CPA MOBILE CAMPAIGN
cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install
CPC (Cost Per Click)
What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks