the practice to test different experiences within mobile apps
LONG TAIL KEYWORDS
the longer and more specific keyword phrases that visitors are more likely to use when they are searching something they needed
A/B TESTING
RELATED TERMS
ROI
ROI is measuring and comparing the return gained with the monetary investment made gained through the specific marketing initiatives in order to enhance the effectiveness
Ad Impression
What is an ad impression? An ad impression, also referred to as an ad view, occurs every time an ad is displayed and seen by