the practice to test different experiences within mobile apps
CLICK TO CALL
an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call
A/B TESTING
RELATED TERMS
Ad Server
What is an ad server? An ad server is a web-based tool that helps publishers, advertisers, ad agencies, and ad networks to optimize, manage and
ROI
In the fiercely competitive mobile app market, user acquisition is a top priority for developers and marketers alike. But, it’s not just about acquiring users;