an advertising series that promote a single message or theme
App Discovery
What is app discovery? Getting users to notice and install an app is called app discovery. As the number of apps increases, the gap between
CAMPAIGN (AD)
RELATED TERMS
ROI
In the fiercely competitive mobile app market, user acquisition is a top priority for developers and marketers alike. But, it’s not just about acquiring users;
IN-APP ADS
a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats