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    CAMPAIGN (AD)

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    an advertising series that promote a single message or theme


    RELATED TERMS

    Ad Revenue

    What is ad revenue? Ad revenue is the income apps earn from in-app advertising which could be banner ads, Interstitial ads, native ads, gamified ads,

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    Customer Cohort Analysis

    What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app

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