CAMPAIGN (AD)

Author

an advertising series that promote a single message or theme

RELATED TERMS

indicating the percentage of increase in organic download between before and after an ad campaign

a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats

What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It