an advertising series that promote a single message or theme
App Active User
What is an active user? Users who engage with your app meaningfully within a given period are considered active users. These time periods define the
CAMPAIGN (AD)
RELATED TERMS
Lifetime Value (LTV)
What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated by a single user over time. App developers can
App Promotion (iOS & Android)
What is app promotion? App promotion refers to the process by which app developers advertise their apps. App promotion is critical for apps as there