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    INTERSTITIAL ADS

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    a type of full screen advertising that covers the interface of their host application and appears between two views within a mobile website or mobile app


    RELATED TERMS

    CLICK TO CALL

    an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call

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    ENGAGEMENT RATE

    What is engagement rate? Engagement rate is a metric used to measure how frequently and actively users interact with an app. It calculates the percentage

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