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INTERSTITIAL ADS

30 August, 2022

Author

Atanu

a type of full screen advertising that covers the interface of their host application and appears between two views within a mobile website or mobile app

RELATED TERMS

Mobile Bid Adjustment

What are mobile bid adjustments? Mobile bid adjustments are critical features of mobile advertising that allow advertisers to increase or decrease their bids for specific

ATTRIBUTION TOOL

an instrument to measure users activities in app and the effectiveness of marketing campaigns

Supply Side Platform (SSP)

What is a supply-side platform (SSP)? A supply-side platform (SSP) is a technology platform used by publishers to sell their advertising space to potential buyers.

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INTERSTITIAL ADS

RELATED TERMS

Mobile Bid Adjustment

ATTRIBUTION TOOL

Supply Side Platform (SSP)

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