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    INTERSTITIAL ADS

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    a type of full screen advertising that covers the interface of their host application and appears between two views within a mobile website or mobile app


    RELATED TERMS

    AD NETWORK

    an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand

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    OEM APPS

    In the mobile industry, OEMs refer to companies that manufacture their phones in their own factories. App Samurai’s OEMs offers advertisers app placements inside premium

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