a campaign that is created in a social media platform like Facebook or Instagram to increase brand awareness and number of downloads
What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It
What is Cost per Mille (CPM)? Cost per mille (CPM) is a pricing model in which advertisers pay per thousand impressions of their ads. “Mille”
Mobile gaming has become a multi-billion dollar industry, with many mobile games generating significant revenue for their developers. So, how do mobile games make money?