a campaign that is created in a social media platform like Facebook or Instagram to increase brand awareness and number of downloads
SOCIAL MEDIA CAMPAIGN
RELATED TERMS
CTR (CLICK-THROUGH RATE)
What is (CTR) click-through rate? Click-through rate (CTR) in in-app advertising refers to the number of users who click on an ad displayed in a
Customer Cohort Analysis
What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app