Mobile Attribution

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What’s mobile attribution?

If you’re a digital marketer or app developer, then mobile attribution is a crucial aspect of your strategy. Mobile attribution is the process of tracking and analyzing user behavior to identify the most effective marketing channels that lead to app installs and revenue.

To help you navigate the world of mobile attribution, here is a list of key terms you need to know:

  • Attribution: Attribution refers to the process of assigning credit to a particular marketing channel or campaign for driving a specific user action, such as an app install or in-app purchase.
  • Conversion: A conversion occurs when a user completes a desired action, such as downloading an app, making an in-app purchase, or completing a form.
  • Install tracking: Install tracking is the process of tracking and attributing app installs to specific marketing campaigns or channels.
  • Retargeting: Retargeting is the process of targeting users who have previously engaged with your app or website, often through ads that appear on other websites or social media platforms.
  • Multi-touch attribution: Multi-touch attribution is a model that assigns credit to multiple marketing channels or touchpoints that contribute to user conversion.
  • Last-click attribution: Last-click attribution is a model that assigns credit for a user conversion to the last marketing channel that the user engaged with before the conversion occurred.
  • First-click attribution: First-click attribution is a model that assigns credit for a user conversion to the first marketing channel that the user engaged with before the conversion occurred.


By understanding these key terms and concepts, you can better track and analyze the effectiveness of your mobile marketing campaigns and make data-driven decisions to optimize your strategy for maximum ROI.

In summary, mobile attribution is critical to any successful mobile marketing strategy. By leveraging attribution tools and techniques, you can track user behavior, identify the most effective marketing channels, and optimize your campaigns to drive app installs and revenue.


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