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    NON-INCENT TRAFFIC

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    a traffic coming from ads that don’t include a reward as distinct from incentivized traffic

    RELATED TERMS

    CPC (Cost Per Click)

    What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks

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    CPI MOBILE CAMPAIGN

    cost per install advertising model where the advertiser pays a publisher for each installation linked to the ad, of a mobile app. This action requires

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