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    the users who take action with your app out of the total people that you were able to reach


    CPC (Cost Per Click)

    What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks

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    Mobile Attribution

    What’s mobile attribution? If you’re a digital marketer or app developer, then mobile attribution is a crucial aspect of your strategy. Mobile attribution is the

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    CPCV (Cost Per View)

    What is Cost per Completed View (CPCV)? A cost-per-completed-view (CPCV) model is a pricing model in online advertising that charges the advertiser only when the

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