the users who take action with your app out of the total people that you were able to reach
What is a demand-side platform (DSP)? A demand-side platform (DSP) is a software platform used by advertisers, agencies, and marketers to purchase and manage digital
What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites,
What is fill rate? As a metric used in digital advertising, fill rate measures how an ad network or exchange successfully fulfills many ad requests.