the users who take action with your app out of the total people that you were able to reach
a type of full screen advertising that covers the interface of their host application and appears between two views within a mobile website or mobile
What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app
What is a demand-side platform (DSP)? A demand-side platform (DSP) is a software platform used by advertisers, agencies, and marketers to purchase and manage digital