the users who take action with your app out of the total people that you were able to reach
TARGETING
differentiating the potential users according to specific criterias to increase the efficiency of mobile marketing operations
ENGAGED USER
RELATED TERMS
App Active User
What is an active user? Users who engage with your app meaningfully within a given period are considered active users. These time periods define the
NET PROMOTER SCORE (NBS)
a metric indicating the level of loyalty of an app’s user on a scale of 1 to 10