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    an organization which focuses on generating sales and leads through conveying its message to the right audience, at the right time


    RELATED TERMS

    ROI

    ROI is measuring and comparing the return gained with the monetary investment made gained through the specific marketing initiatives in order to enhance the effectiveness

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    BOOST/BURST CAMPAIGN

    an app marketing technique which helps you to reach a specific category/overall ranking by driving large volume of installs in a short period of time,

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