Casual Game


What is a casual game?

Casual games are a mobile game genre that is typically simple and easy to learn, with a focus on quick, short-term play sessions. Examples of mobile casual games include Candy Crush, Angry Birds, and Temple Run. They often have simple controls, simple graphics, and are designed to be easily accessible to a wide audience.

There are various monetization strategies casual games apply, and they are usually free-to-play games that include in-game ads and in-app purchases.

AppSamurai generates high ad revenue for casual games with Rewarded Playtime and Rewarded Engagement ad models.



an organization which focuses on generating sales and leads through conveying its message to the right audience, at the right time

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a type of full screen advertising that covers the interface of their host application and appears between two views within a mobile website or mobile

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Mobile Game Business Model

Mobile gaming has become a multi-billion dollar industry, with many mobile games generating significant revenue for their developers. So, how do mobile games make money?

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