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    Casual Game


    What is a casual game?

    Casual games are a mobile game genre that is typically simple and easy to learn, with a focus on quick, short-term play sessions. Examples of mobile casual games include Candy Crush, Angry Birds, and Temple Run. They often have simple controls, simple graphics, and are designed to be easily accessible to a wide audience.

    There are various monetization strategies casual games apply, and they are usually free-to-play games that include in-game ads and in-app purchases.

    AppSamurai generates high ad revenue for casual games with Rewarded Playtime and Rewarded Engagement ad models.


    CPC (Cost Per Click)

    What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks

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    CPM (Cost Per Mille)

    What is Cost per Mille (CPM)? Cost per mille (CPM) is a pricing model in which advertisers pay per thousand impressions of their ads. “Mille”

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