Mobile Marketing Glossary

Mobile A/B testing is a methodology used in mobile application...

What is an ad exchange? An online, real-time marketplace that...

An ad impression, also referred to as an ad view,...

Ad mediation is an app monetization tool that enables app...

An ad network is an integrated system that connects advertisers...

Ad revenue is the income apps earn from in-app advertising...

An ad server is a web-based technology platform that helps...

The term ad unit refers to a type of advertisement...

The Authorized Digital Sellers program, or ads.txt, is an IAB...

An advertiser is an organization or individual that invests in...

An API (Application Programming Interface) is a software interface that...

An active user is someone who engages with your app...

App advertising, also known as mobile advertising, refers to the...

What is app discovery? Getting users to notice and install...

Mobile app localization is the process of adapting a mobile...

What are mobile app metrics? Mobile app metrics measure the...

What is mobile app monetization? Mobile app monetization is the...

App promotion encompasses the strategic marketing activities aimed at increasing...

App rating refers to the evaluation system that allows users...

App Store Connect is the central web-based management platform that...

App Store Optimization (ASO) is the process of improving an...

ARPDAU (Average Revenue Per Daily Active User) is a critical...

Average Revenue Per User (ARPU) is a fundamental business metric...

ARPPU (Average Revenue Per Paying User) is a key monetization...

Mobile attribution manipulation refers to fraudulent activities that deliberately distort...

A mobile attribution tool is a specialized analytics platform that...

What’s an attribution window? An attribution window is a period...

Banner ads are rectangular advertising units that appear at the...

Big Data refers to the massive volumes of structured and...

A boost or burst campaign is a concentrated app marketing...

an advertising series that promote a single message or theme

What is a casual game? Casual games are a mobile...

What is the churn rate? The churn rate shows the...

an ad interaction type which is mobile specific and popular...

What is Cost per Action (CPA)? Cost per action (CPA)...

cost per acquisition advertising model where the advertiser pays a...

What is the cost per click? (CPC) Cost-per-click (CPC) refers...

What is Cost per Completed View (CPCV)? A cost-per-completed-view (CPCV)...

What is Cost per Install (CPI)? A cost per install...

What is Cost per Mille (CPM)? Cost per mille (CPM)...

What is Cost per View (CPV)? Cost per view (CPV)...

What is the conversion rate? (CVR) Out of the total...

What is (CTR) click-through rate? Click-through rate (CTR) in in-app...

What is customer cohort analysis? Customer cohort analysis evaluates customer...

DAU indicates the number of users on a daily basis....

What is deep linking? Mobile deep linking is a technique...

What is a demand-side platform (DSP)? A demand-side platform (DSP)...

a measurement which gives us the value of a publishers’s...

the users who take action with your app out of...

What is engagement rate? Engagement rate is a metric used...

What is fill rate? As a metric used in digital...

What is frequency capping? In digital advertising, frequency capping limits...

What is a game bundle? A game bundle is a...

What is game tech? Game tech refers to the hardware...

the term refers to the ability to determine position of...

targeting mobile app users according to their locations

What is a growth loop? A growth loop, also known...

type of advertising concept that involves tracking of consumers’ online...

a type of advertising that appear within a mobile app....

What is in-app advertising? In-app advertising is one of the...

What is in-app header bidding? In-app header bidding is a...

What is in-app marketing? In-app marketing is a type of...

the term refers to broadcast message to customers when they...

What are in-app purchases? IAPs are a type of digital...

the term which refers to the traffic coming from all...

a type of full screen advertising that covers the interface...

What is app LTV (lifetime value)? LTV is an essential...

a type of advertising which is based on specific geographic...

the longer and more specific keyword phrases that visitors are...

a metric that shows the number of unique users who...

The gaming industry has evolved dramatically over the past two...

an application which is installable and useable on mobile devices

What’s mobile attribution? If you’re a digital marketer or app...

What are mobile bid adjustments? Mobile bid adjustments are critical...

What’s a mobile delivery platform? Mobile delivery platforms enable mobile...

Mobile gaming has become a multi-billion dollar industry, with many...

simply a marketing practice which is conducted on mobile devices...

the basic infrastructure of mobile operators which allows for voice...

an app which is developed for a specific device or...

a metric indicating the level of loyalty of an app’s...

a traffic coming from ads that don’t include a reward...

Mobile publishers have many opportunities to reach mobile app users...

In the mobile industry, OEMs refer to companies that manufacture...

OEM stands for “Original Equipment Manufacturer.” OEM means a company...

permission is given by mobile app users for subscription

refusal of a mobile app user for a subscription of...

making the app/app store page, app elements, and ad campaigns...

indicating the percentage of increase in organic download between before...

an acquisition technique based on the cost of a single...

tailoring the mobile app according to the needs of each...

a video explaining the app and emphasizing benefits of an...

a communication technique to remind the app itself by sending...

a real time auction of ad impressions that provides highly...

directing the visitors to download and use your app

What is retention rate? Being an essential KPI for especially...

In the fiercely competitive mobile app market, user acquisition is...

visuals including captures of your app to use in app...

a metric showing how frequently your one user open the...

how much time that a user spent in your app

Social casino games have exploded in popularity, offering a unique...