Managing CTI (Click to Install) Rate
For both OS’s apps, CTI rates were asked to remain %60 or higher in order to determine the quality of the traffic provided in the process. This needed constant optimizations and examination of the traffic provided which resulted in favour of the app as the CTI rate was placed %60 and above.
Achieving Organic Uplift
All things considered, one of the most important aspects of the boost campaign for both Android and IOS was to achieve an organic uplift! The increase in the rankings, of course, affected the number of organic installs. Starting from Top 20 and ending in Top 10 provided the app with almost 1000 – 1500 organic installs daily.
Increasing App Reviews
Due to the increase in daily installs for both Android and IOS provided by the boost campaign, the number of positive reviews in stores have also increased by our consultancy on how to build review prompt and ways to increase positive reviews of an app. The visibility provided in this process helped the app to achieve more and decline negative reviews and this resulted as high app store page conversion rates.