About Getir
Getir is an on-demand grocery and goods delivery app. After scaling successfully across the EU market, the company set its sights on the United States, where it needed to build a user base from the ground up in competitive metro markets.
The Challenge
After successfully growing in the EU market, the delivery app entered the US market and needed to expand its user base quickly and efficiently. The goal was to capture the market by acquiring new users in New York, Boston, and Chicago.
The Solution
Getir partnered with AppSamurai to implement a comprehensive app growth campaign across two complementary channels.
Programmatic placements on DSPs
By leveraging programmatic placements on DSPs, AppSamurai planned an app growth strategy that enabled the client to target the right audience with the right creative sets. The creatives highlighted Getir's products of interest to draw attention and onboard users to the delivery service.
App Discovery (OEM) on Samsung devices
In addition, AppSamurai planned App Discovery (OEM) campaigns to ensure scale by targeting Samsung devices and pre-installing the app on brand-new devices. Combining the right programmatic and OEM channels with AppSamurai's AI-backed optimization and in-house expertise made it possible to reach the right audience at the right moment, acquiring new users with a high propensity to order local services.
The Results
The app saw significant growth in its user base and generated new revenue through first orders. The App Discovery campaigns on brand-new Samsung devices also helped the client reach a new audience and build brand visibility in the user's eyes.
App Discovery via Samsung (OEM)
- 32% First Orders Achieved (KPI event)
- 525,000 New Users Activated
Programmatic Campaigns
- 9,800 New Users Acquired
- 27% First Orders achieved (KPI event)
- $220,000 Revenue Achieved by client