About Gram Games
Gram Games is a venture-backed global mobile entertainment studio and the developer of global hits including 1010!, Merged!, Six!, Bounzy!, Mergedragons!, Merge Town!, Merge Town!, Merge Farm!, Paint Tower!, and Merge Gems!.
The Challenge
Gram Games set out to grow one of its flagship titles, Merge Dragons!, in the United States. The objective was to drive strong D7 to D30 growth and to surpass an ambitious ROAS KPI, while reaching players who would not only install the game but also engage meaningfully and contribute to in-app purchase revenue.
The Solution
AppSamurai successfully promoted Gram Games' title Merge Dragons! and delivered exceptional D7 to D30 growth in the US. With the help of AppSamurai's AI algorithm, the campaign reached significant ROAS milestones and effectively engaged with the target audience.
Rewarded Playtime model
AppSamurai's Rewarded Playtime model targets gamers that are more inclined to complete in-app purchases (IAPs), adding a layer of optimization that maximizes overall ROAS. By acquiring users with stronger purchase intent and pairing the model with AI-driven optimization, the campaign focused spend on the players most likely to deliver long-term value.
The Results
The campaign surpassed the ROAS KPI by 4x and delivered 213% D7 to D30 growth in the US. It brought in 63,000+ new gamers, achieved a 40% D1 retention rate, and drove a 3x purchase rate per cohort user, confirming that the acquired audience was both engaged and high-value.
- ROAS KPI surpassed by 4x
- 213% D7 to D30 growth in the US
- 63,000+ new gamers acquired
- 40% D1 retention rate
- 3x purchase rate per cohort user