About BtcTurk
BtcTurk | PRO is the first cryptocurrency exchange in Turkey and the fourth to launch in the world. Its current user number totals more than 4.6 million, and the app has been featured in Apptopia as a Top 10 App globally. AppSamurai had already been an indispensable growth partner of BtcTurk | PRO for about a year before this engagement, serving as its trusted advisor in the mobile growth landscape.
The Challenge
The challenge was finding new and enthusiastic users who were willing to invest in the cryptocurrency ecosystem and were searching for a platform in which to do that. By the time BtcTurk had decided to expand its mobile growth strategies with more diverse channels, AppSamurai offered the gateway to overcome this challenge and turn it into an opportunity for BtcTurk.
The Solution
AppSamurai's OEM channel offers advertisers app placements inside premium manufacturer devices, including Samsung, Oppo, and Xiaomi. With an increasing market share trend in Turkey, Xiaomi's inventory seemed to best suit BtcTurk's growth strategy.
Xiaomi's recommendation engine model shows its users app recommendations on the desktop screen, web browser, and other apps like theme manager, security center, and media player. With the help of its user-based targeting options, it brings the best result.
The Results
The campaign reached a 24% install to registration rate, 50 sessions, and 5 transaction events per new Xiaomi user in the first month. In one year, AppSamurai brought 32,000 users through the recommendation engine of Xiaomi devices. Of these, 32% registered to the BtcTurk | PRO app as new users.
Each user opened and used the app 78 times and bought and/or sold cryptocurrencies 7 times on average. With vast targeting options, an increasing level of optimizations, and always hands-on customer service and support, AppSamurai and BtcTurk succeeded in achieving greater results together.