About BRD
BRD is an open-source mobile wallet technology, best known for its forever-free mobile wallets. AppSamurai provides its customers with an all-in-one dashboard, allowing them to access their campaign insights on a single platform.
The Challenge
BRD partnered with AppSamurai in the period prior to its acquisition by Coinbase, in order to acquire qualified users and boost app engagement. The app was uplifted in a market where the Crypto exchange was very active.
The goal was to increase Average Session Length and Time Spent by reactivating existing users and acquiring new users through AppSamurai's User Acquisition campaigns.
The Solution
AppSamurai ran its One-Stop-Shop user acquisition campaign for BRD's Bitcoin Wallet, combining new-user acquisition with reactivation of the existing base. Campaign optimization was driven by MAU and DAU rates tied to the in-app activities users performed.
The Results
BRD's Bitcoin Wallet User Acquisition campaigns achieved 1M+ installs. The average session length and retention rates of the app improved as a direct result of AppSamurai's One-Stop-Shop user acquisition campaign.
- Engagement rate with newly acquired users jumped 2x.
- Overall MAU increased by 182%.
- Overall user session time increased by 270%.
The MAU and DAU rates of the advertising campaigns, based on in-app activities, performed the highest in BRD's app campaign history.