About Domino's

Domino's is a leading quick-service restaurant brand whose digital channels are led by its mobile app. The brand invests heavily in its digital presence, and its mobile app sits at the center of its growth strategy. AppSamurai has been one of the key partners in Domino's digital growth journey for more than three years.

The Challenge

The digital channels of Domino's, led by its mobile app, have seen constant growth because of the brand's heavy investments. With the pandemic hitting hard the physical presence of restaurants, mobile growth for Domino's became even more important.

As investments across other digital platforms reached a stalemate, Domino's needed a partner whose rich, vast inventory could become a strong fit for its growth needs and keep weekly revenue per user climbing.

The Solution

The AppSamurai User Acquisition Platform was exactly what Domino's was seeking, thanks to its large pool of resources, advanced targeting capabilities, realtime optimization engine, and dedicated team of mobile growth experts.

Following a brief, a campaign plan was created and launched on the platform with a clear objective: to increase weekly ARPU (Average Revenue Per User) ratios. The engagement combined broad targeting options, continuous optimization, and hands-on customer service and support throughout the campaign.

The Results

Working together through AppSamurai's optimization engine, install-to-event tracking against the KPIs, and constant communication with the Domino's team, the partnership delivered strong outcomes. Compared to the beginning of the year, Domino's achieved:

  • ARPU increased by 35%+, while providing 3 times more new users monthly on average.
  • A total ROI amounting to a whopping 1372.4% by EOY '21.
  • Click-to-Install rates increased by 3 times and install-to-register rates by 5.5 times on average on a monthly basis.
  • Monthly cohort revenue grew by 3 times on average.
  • MAU rose by 4.5 times every month on average.

The headline metrics across the campaign translated into 6x install-to-register, 5x MAU, a 35% lift in ARPU, and 1372% ROI.