About Hepsiburada
Hepsiburada is a marketplace giant and one of Turkey's e-commerce unicorns. The company made its IPO on Nasdaq with a valuation of 3.9 billion, a milestone that placed it among the country's most prominent technology businesses. That scale brings ambitious growth targets, and Hepsiburada continues to heavily invest in increasing its registered user base.
The Challenge
As a Nasdaq-listed unicorn, Hepsiburada carries ambitious growth targets as a standing agenda item, which keeps user-base expansion a constant priority.
Having reached a plateau in their investment in Google, Facebook, and other digital channels, Hepsiburada started to seek alternatives for bringing in new registrations and driving its figures further up.
The Solution
With its vast pool of resources and targeting capabilities, real-time optimization engine, and a dedicated team of mobile growth experts, the AppSamurai User Acquisition Platform was exactly what Hepsiburada was looking for.
Once the brief was taken, the campaign strategy was built and taken live on the platform. The approach first targeted maximizing reach, then optimized performance based on install-to-registration ratios.
The Results
The campaigns kicked off in June 2021. Within a short span of time, by targeting the right people at the right time, the campaign reached the desired level of daily registered users, delivering a competitive install-to-registration ratio of 47%.
- Install-to-registration ratio of 47%, a 47% increase in registration ratio.
- Cost per registration came in 61% below other channels.
- Volume brought in was 12% higher than the average of other paid channels.
The company continues as an always-on client of AppSamurai, further scaling its investment in the platform.