About Fitplan
Fitplan is a dynamic mobile app empowering fitness enthusiasts to become their best selves. The app has partnered with world-class trainers who have reached their peak, and they created a way for them to share their exact workout methods. Through their rich content, users get the unique experience of training alongside their ideal physique of choice, making for a healthier and more active future.
The Challenge
Fitplan aimed to increase its daily active users (DAU) rates by scaling up its growth with ROI-positive advertising. In order to meet their need for incremental growth, Fitplan needed a way to launch and manage several user acquisition campaigns efficiently from one place.
The Solution
Fitplan started several user acquisition campaigns on the AppSamurai dashboard, which was the beginning of the partnership and the company's success story together. The strategy centered on the app's core value to fitness users across three pillars.
- Find your fitness plan. Users could choose from dozens of programs designed by their favorite trainers, working out at the gym, at home, or anywhere they take their device.
- Track your progress. Campaigns highlighted the ability to keep tabs on your weights, reps and time, and watch your results take shape.
- Stay accountable. Messaging promoted joining private Fitplan communities to ask questions, share progress, and stay on top of your game.
The Results
AppSamurai supplied approximately 90k high-quality app installs for Fitplan, consequently increasing the average daily installs. Fitplan also increased its purchase rate by 6%, thanks to AppSamurai's DAU-focused targeting strategies. Last but not least, the traffic performance resulted in a 5/80 increase in Return on Investment.
Overall, the campaigns checked all the boxes in Fitplan's key performance indicators: a 230% increase in DAU, a 6% purchase rate, more than 910 average daily installs, and 80k installs delivered.