About Unico Studio
Unico Studio is a mobile game developer that has published over 30 puzzle games since 2018. Its popular title, 'Zen Life', is one of the most popular puzzle games in the category, with 500K+ downloads and a monthly active user base (MAU) of 100K+ across iOS and Android platforms.
The Challenge
With eCPMs rising across the AdTech ecosystem, acquiring quality users with higher lifetime values (LTVs) had become increasingly challenging for Unico Studio. The studio needed a way to bring in engaged, high-value players without relying on rising-cost traditional channels.
The Solution
To overcome this challenge, AppSamurai's in-house team of Growth Consultants created a dedicated strategy for Unico Studio by leveraging the Rewarded Playtime (Play-to-Earn) campaign type to acquire engaged users.
- Optimized the campaign strategy according to different audience segments.
- Managed the offers given to players to maximize engagement.
- Aimed to achieve increased LTVs over time through a non-intrusive, rewarded approach.
The Results
By utilizing the power of non-intrusive Rewarded Playtime campaigns, Unico Studio achieved a ROAS of 125% with players having higher LTVs. The campaigns also contributed an added 15% revenue growth via In-App Purchases (IAPs), on top of the revenue generated from in-app ads.