About Rollic
Rollic is a mobile games company focused on building and scaling hyper-casual and casual titles. To keep growing, Rollic needs a steady flow of high-quality players who not only install its games but also keep coming back and engaging deeply enough to drive meaningful ad revenue.
The Challenge
Rollic faced the challenge of acquiring high-quality users who would actively engage with their mobile games and generate significant ad revenue. To overcome this hurdle, they sought the assistance of AppSamurai's experienced growth consultants for mobile games.
The Solution
AppSamurai applied its growth offerings for Games, combining two complementary approaches designed to attract engaged players and keep them active inside Rollic's titles.
Play-2-Earn
The Play-2-Earn approach incentivizes players for their game time. This opt-in, in-platform format encourages players to invest their time in offering through a non-intrusive format that appears at the most opportune moments, reaching users who are genuinely motivated to play.
Rewarded Engagement
At crucial moments in the game, players are presented with the OfferWall page, featuring a wide array of offers from various advertisers. Users receive rewards upon successfully completing these offers. With these solutions in place, AppSamurai can effortlessly maintain player engagement and ensure players keep returning for more.
The Results
The implementation of AppSamurai's reward-based campaigns yielded impressive outcomes for Rollic's mobile games. Ad revenue exceeded $180,000, ad impressions by acquired users reached 16 million, and 285,000 sessions were achieved.
By partnering with AppSamurai and implementing reward-based campaigns, Rollic experienced remarkable user acquisition and ad revenue generation success.