About Lifestyle App
The client is a popular lifestyle brand in MENA with over 780K monthly active users. Its offering includes telecommunication services, where SIM activation and transaction rates comprise a significant amount of the brand's revenue.
The Challenge
With lifestyle apps, user acquisition efforts must be strategized beyond the install. The focus has to shift to funnel-down events, which determine the LTV of the acquired users and are crucial for the app's success.
To address this, the client partnered with AppSamurai to craft a comprehensive user acquisition strategy that targets the right audience at the right time.
The Solution
AppSamurai developed a programmatic placement strategy on its DSPs. In-house growth consultants ran a 3-month-long campaign that successfully acquired engaged users who were oriented to engage in post-install actions.
With accurate targeting and continuous optimization, the campaign delivered strong funnel-down performance for the client:
- 28% Activation Rate
- 45% Transaction Rate
The Results
The programmatic placement strategy on DSPs had an excellent run and succeeded at uplifting the funnel-down metrics that were the main focus of the lifestyle brand. The brand's telecommunication services saw great results in improving the SIM activation and transaction rates, which comprise a significant amount of the brand's revenue.