About Amazon Photos
Amazon Photos is one of the top cloud photo storage apps, letting users back up, organize, and share their photos across devices. For this campaign, the core success metric centered on a key funnel-down event: getting newly acquired users to upload their first photo, which signals genuine engagement with the product rather than a passive install.
The Challenge
The primary objective was to acquire users who would maximize funnel-down events, mainly enabling the user to upload an initial photo. The goal was not raw install volume but highly engaged users who would move through the funnel and complete the upload action, satisfying the client's KPI.
The Solution
Using AppSamurai's tailor-made campaigns, the team set out to acquire relevant users across seven Western markets: the United States, Canada, the United Kingdom, Germany, France, Italy, and Spain. The approach prioritized users with high lifetime value (LTV) and strong engagement signals, the audiences most likely to pursue funnel-down events and upload their first photo.
- Data-backed demographic targeting to reach relevant, high-intent users.
- Focus on high-LTV, engaged users primed to complete the upload-a-photo funnel event.
- An effective, targeted approach designed to achieve the client's main KPIs.
The Results
The Photo Storage App attracted more than 600K+ engaged users who successfully finished the funnel-down event of uploading a photo, meeting the client's KPI in the process. In total, the campaign drove 1M+ users acquired and 600K+ KPI events.
Retention and active-user growth followed: average 30-day retention rate (D30RR) reached 46% across iOS and Android, overall MAU increased by 119% on iOS, and overall MAU increased by 115% on Android.