About PODERcard
PODERcard is a finance app that operates like a bank without monthly fees, allowing its users to manage their money. Built for the Latino community, the app targets the continental United States and positions itself as "the bank that speaks your language."
The Challenge
PODERcard set out to narrow its audience down to the Latino community for which the product was built, while still targeting the broad continental United States market. Reaching a niche demographic inside an already targeted GEO posed a significant acquisition challenge, so PODERcard sought help from AppSamurai.
The Solution
AppSamurai is a user acquisition platform boasting over 100 different ad sources spanning tens of thousands of app placements, including exclusive inventory from mobile partners like Samsung, Huawei, and Xiaomi. This made AppSamurai a one-stop shop for PODERcard's user acquisition needs.
AppSamurai's auto-optimization engine, targeting capabilities, and experienced campaign management team were instrumental in the process. The plan was to run user acquisition campaigns with the conversion point being a complete and successful account creation, ensuring the campaigns delivered qualified, activated users rather than installs alone.
The Results
AppSamurai successfully helped capture 20,000 users who created accounts and actively use the app. Over 83,000 tutorial completions were achieved from a total of 81,500 users who installed the app.
App analytics tools showed that PODERcard saw a sharp and constant increase in DAU of 336% and a 220% increase in MAU in the quarter alone. PODERcard and AppSamurai continue to maintain mobile marketing activities together to ensure the sustainable growth of the brand.