About Global Delivery App
Global Delivery App is a mobile delivery app that brings m-commerce, logistics, and a chat system together in a single platform. Users can browse and order across categories, track deliveries, and connect through an in-app chat experience.
The Challenge
In a category defined by fierce competition among similar mobile apps, the priority was to acquire active users who would regularly place orders and make use of the app's wider feature set, including the chat platform. The goal was not simply to drive installs, but to bring in an audience that would translate into high order rates and strong return on investment.
As a one-stop shop, AppSamurai offers a range of performance marketing strategies designed to help brands reach their most desired end users at the right time and secure a higher lifetime value (LTV). A precise and well-timed performance campaign was needed to help this delivery app reach new heights.
The Solution
AppSamurai built a precise, well-timed performance campaign with this challenge in mind. The approach leveraged programmatic placements purchased on a guaranteed performance basis, so spend was tied directly to results.
- Programmatic media buying with guaranteed performance pricing to control cost and protect ROI.
- Precise demographic targeting to reach the most desired end users at the right moment.
- A focus on acquiring a highly engaged audience likely to place orders and use core features such as the chat platform.
The Results
By leveraging programmatic placements on a guaranteed performance basis, the campaign improved both the total install-to-order rate and the total install-to-first-order rate, in parallel with gains in daily active users (DAU) and monthly active users (MAU).
- ROI increased by 9.8x, driven by a highly engaged audience acquired through precise demographic targeting.
- The total install-to-order rate reached 77%.
- Daily active users grew by 14%.