About Bilyoner

Bilyoner is a leading betting platform in Türkiye, enabling its +5 million users to place bets on sports such as football, basketball, and tennis, while also offering a variety of games and raffles.

The Challenge

Bilyoner aimed to attract qualified users and drive first-time deposits (FTD) during a pivotal period, particularly as the main football league Türkiye Süper Lig was on break during the summer. Achieving strong results during this period was essential to maintain growth and engagement leading into the football season.

The Solution

To meet Bilyoner's goals, AppSamurai's growth consultants implemented a comprehensive UA strategy centered around its DSP, delivering targeted and high-performing campaigns. Key aspects of the solution included:

Creative Excellence

Creatives highlighting bonus offers were particularly effective in pushing first-time deposits. Betting-related campaigns that featured these incentives saw a notable increase in engagement and deposit activity. Additionally, creatives promoting Bilyoner's Bahista product, which offers AI-driven match predictions, expert commentary, proved highly successful in engaging users by providing valuable insights and unique features, further driving conversions.

Strong Seasonal Performance

Despite the absence of the Süper Lig, Bilyoner achieved excellent results during Euro 2024, maintaining high engagement through the summer and laying the groundwork for continued success as the football season starts.

Whitelisting Precision

AppSamurai utilized whitelisting to ensure ads were placed on top-performing platforms, maximizing both engagement and return on investment.

The Results

Over the course of the campaign, from February 2024 to July 2024, Bilyoner experienced remarkable growth:

  • First-Time Paying Users Enhanced by 37.4%
  • Increase in Install-to-Registration Increased by 56.47%

AppSamurai's tailored UA strategy, which included bonus-driven creatives, precision whitelisting and strategic ad placements, successfully captured new users' attention, driving a substantial increase in first-time users and registrations.