About Tıkla Gelsin

Tıkla Gelsin is the mobile order and loyalty platform that brings the well-known brands of TAB Food under the same roof. It provides fast service to customers in Turkey with ease of access and advantageous campaigns. The app includes global iconic chains, such as Burger King, Popeyes, Arby's, and Sbarro, as well as local tastes like Usta Pideci and Usta Donerci.

The Challenge

Aiming to boost their brand awareness and market share, Tıkla Gelsin partnered with AppSamurai and ran multiple user acquisition campaigns during a two-month relaunch period. In the highly competitive food and drink vertical, the challenges were to scale up the Tıkla Gelsin app's growth, attract high-value users' attention through the right channels at the right time, and make Tıkla Gelsin those users' preferred mobile platform.

The Solution

The ambitious target of both building strong brand awareness and creating a large customer base required a robust strategy plan. Tıkla Gelsin and AppSamurai drew up an aggressive growth strategy that combined different types of mobile campaigns.

A multi-model campaign mix

  • User Acquisition. App install campaigns designed to drive high-value traffic and sustain a high number of orders, reaching relevant users through AppSamurai's vast, high-quality inventory.
  • Boost. Rewarded campaigns to increase reach and visibility, supplying a large volume of incremental installs.
  • OEM Pre-install. AppSamurai's On-Device Media Inventory offers app placements inside premium manufacturer devices, including Samsung, Oppo, and Xiaomi.

By using a pre-installed model, brands can highlight their app on the user's screen in an ideal placement with full view during device installation. This increases their daily install volume by up to five times on Samsung's latest devices. Leading the Android market share in Turkey, Samsung's pre-install model was assessed to be a great fit for Tıkla Gelsin's awareness and growth strategy. Throughout, AppSamurai's targeting capabilities and continuous optimization process maximized return on relevant user reach.

The Results

Through well-optimized user acquisition campaigns, Tıkla Gelsin successfully reached high-quality new customers and enhanced brand awareness. By utilizing AppSamurai's user acquisition platform with its targeting capabilities, real-time optimization engine, and dedicated team of mobile growth experts, Tıkla Gelsin achieved 396% ROAS overall. They acquired not only new users but also users with high LTV and retention, who created more than 1.5 million sessions.

With the support of Boost campaigns that supplied over 135,000 rewarded installs in 60 days, Tıkla Gelsin became the top app in the food and drink category and the top 4 in overall rankings. The increase in the app's visibility to potential users resulted in a 20% organic uplift in overall downloads. Through the Samsung pre-install campaign, new Samsung device owners saw Tıkla Gelsin first on their devices, reaching almost 40,000 new Samsung users. Across the two months, the Boost and Samsung pre-install campaigns provided a three-fold increase in app installs. By ramping up and ticking all three critical metrics of growth, retention, and revenue, Tıkla Gelsin completed a successful relaunch period, ROI positive.