About Bet+
Bet+ is an online streaming app that offers a deep content library of 2,000+ hours of programming. As a subscription video service, its growth depends on acquiring qualified users, converting them through free trials, and retaining them as paying subscribers.
The Challenge
The main task for this case was to increase the sign-up rate for free trials and enhance user acquisition. However, there was a catch. In order to sustain the app's value over time, AppSamurai's challenge was to convert free-trial sign-ups into subscriptions.
The focus was twofold: acquire qualified users while keeping quality high, and then move those users from free trials into paid subscriptions.
The Solution
With accurate targeting and optimization tactics paired with programmatic buying, AppSamurai went above and beyond with this campaign. The team built a comprehensive, full-funnel approach to reach and convert the right users.
- Programmatic buying to source qualified users at scale.
- Accurate targeting and continuous optimization to protect quality.
- Efficient push notifications to re-engage users and drive sign-ups.
- Other engagement-boosting offerwall methods to support conversion from free trial to paid subscription.
In addition to achieving this objective, AppSamurai also supported the overall performance in terms of volume and conversion.
The Results
Acting as a one-stop shop, AppSamurai supported the streaming app with a comprehensive take on the campaign. Qualified users were targeted, acquired, and successfully navigated to engage with and enliven the app.
- 55,000+ new users acquired.
- 70% paid subscriber event, converting free trials into paying subscriptions.