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According to the latest mobile ad fraud report of Appsflyer, mobile ad fraud is rising. Over the first quarter of 2018, mobile app marketers were exposed to 30% more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. It means fraudsters are getting more sophisticated. So, to beat them, you need toRead more

*Before beginning, I want to say something. On June 27, Google has announced that Google AdWords is becoming Google Ads. represents the full range of advertising capabilities they offer today. According to their sayings, with the introduction of Google Ads, small businesses can now use Smart campaigns, the new default ads experience. You can reachRead more

Digital advertising lets marketers and advertisers reach the target audience in more precise ways. According to Salesforce, the annual growth of digital advertising is 20%. The reason behind this continued growth is programmatic – reach the right person at the right time in the right context by using audience data and technology. If programmatic advertisingRead more

You already know that Apple Search Ads is a powerful product which helps app owners to increase the visibility of their apps. We gave you all the necessary details about this tool when Apple released the program for the ones who want to see their creations in the list generated by a search on theRead more

Video is one of the best ways while promoting your app. Maybe you are in the stage of producing video or you’ve already created one. You should probably have several useful ideas about how to use this video. There are lots of ways and you should plan it to make the best. At this point,Read more

Mobile advertising is a way to put your message in front of the right people at the right time. You spend your money, your time and effort to turn them into qualified and loyal users. At this point, there are different ways which form “mobile advertising” completely. In this post, I want to explain whatRead more

Whenever we talk about building and promoting an app we mention a marketing method which is mandatory to make sure that the strategy created is a successful one. Targeting user audience is crucial when you need to validate your app idea or when you want to reach your customers. You have to pay attention toRead more

Ad fraud is really urgent issue especially for mobile marketing. If we define it to form a picture in your mind, it is a fake ad activity that prevents to be seen by real people. The results of ad fraud representing fake traffic, fake leads or misrepresented and ineffective ad placement are worthless for developersRead more

When sports meet the mobile world, the result is something spectacular, called sports mobile apps. But how to build the best mobile app for users who like to follow sports events? And more important how to make them coming back to your app even when their favorite team is not playing? In case you wantRead more

Well, running a business is hard. But building a business app is even harder especially when you are not aware about the most important factors that will influence your path to success. This doesn’t mean that you have to quit. In order to help you with your plans we highlighted the key points you needRead more