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When it comes to advertising mobile applications, there’s more than one way to skin the proverbial cat. One can find ads when browsing using a smartphone’s browser and also come across them when using smartphone applications as well. What is the difference between these two types of advertising? Does one reign supreme over the other?Read more

Building a mobile app is not easy, it consumes energy, time and money but the outcome is generally more than satisfying. In order to keep that satisfaction high and get rewarded with your app in return for your efforts, you are to keep track of your app and there are some metrics that helps youRead more

We are living in the age of smartphones and mobile apps! Being at the brisk of the 5G era, with the enhanced accessibility and increase in mobile usage, the consumers are spending more and more time on their phones and within apps. This results with a rapid evolution in mobile advertising technologies as well. ForRead more

In today’s world, there is nothing one cannot do with a smart phone. That is why now more and more people own a smartphone and carry it everywhere. They use it to socialize, to receive news, to give news, for business, for entertainment, for research purposes and most of all for shopping. For most ofRead more

A glorious season is on the door. It creates profitable moments for any brand, but especially for mobile apps. It is because mobile revenue because mobile sales dominated Black Friday last year. There are many examples showing that Black Friday, Christmas or Thanksgiving Day is the goose that lays the golden egg. So, you shouldRead more

A popular mode of monetization for many developers, in-app advertising, offers creators a way to boost user engagement, customer retention, increase in-app purchases, and better improve the user experience. It gives brands the edge in reaching users within their target audience on a massive scale. According to Pubmatic, mobile video ad spends increased by 239%Read more

Let us guess, you own a mobile game and you want to monetize it, right? Well, lucky for you that we just thought to make a list with different types of ads available for this category of apps. Stick with us and you will make the right decision by the end of the article.  Read more

There are two key elements of being successful in the app world; first is developing an engaging app to attract users and second is managing your monetization in the smartest way. Monetization has two sides, as usual, maximizing the revenues and optimizing your user acquisition campaign costs.  Here we will map out the basis ofRead more

Mobile advertising is obviously among digital marketing trends of the day. Mobile devices have been covering our life in alternative shapes such as phones, tablets, and watches. We use in-app services for shopping, gaming, business and sports purposes or just for fun. Accordingly, smart mobile advertising efforts are very effective tools to contact target audience forRead more

According to the latest mobile ad fraud report of Appsflyer, mobile ad fraud is rising. Over the first quarter of 2018, mobile app marketers were exposed to 30% more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. It means fraudsters are getting more sophisticated. So, to beat them, you need toRead more