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A glorious season is on the door. It creates profitable moments for any brand, but especially for mobile apps. It is because mobile revenue because mobile sales dominated Black Friday last year. There are many examples showing that Black Friday, Christmas or Thanksgiving Day is the goose that lays the golden egg. So, you shouldRead more

A popular mode of monetization for many developers, in-app advertising, offers creators a way to boost user engagement, customer retention, increase in-app purchases, and better improve the user experience. It gives brands the edge in reaching users within their target audience on a massive scale. According to Pubmatic, mobile video ad spends increased by 239%Read more

Let us guess, you own a mobile game and you want to monetize it, right? Well, lucky for you that we just thought to make a list with different types of ads available for this category of apps. Stick with us and you will make the right decision by the end of the article.  Read more

There are two key elements of being successful in the app world; first is developing an engaging app to attract users and second is managing your monetization in the smartest way. Monetization has two sides, as usual, maximizing the revenues and optimizing your user acquisition campaign costs.  Here we will map out the basis ofRead more

Mobile advertising is obviously among digital marketing trends of the day. Mobile devices have been covering our life in alternative shapes such as phones, tablets, and watches. We use in-app services for shopping, gaming, business and sports purposes or just for fun. Accordingly, smart mobile advertising efforts are very effective tools to contact target audience forRead more

According to the latest mobile ad fraud report of Appsflyer, mobile ad fraud is rising. Over the first quarter of 2018, mobile app marketers were exposed to 30% more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. It means fraudsters are getting more sophisticated. So, to beat them, you need toRead more

*Before beginning, I want to say something. On June 27, Google has announced that Google AdWords is becoming Google Ads. represents the full range of advertising capabilities they offer today. According to their sayings, with the introduction of Google Ads, small businesses can now use Smart campaigns, the new default ads experience. You can reachRead more

Digital advertising lets marketers and advertisers reach the target audience in more precise ways. According to Salesforce, the annual growth of digital advertising is 20%. The reason behind this continued growth is programmatic – reach the right person at the right time in the right context by using audience data and technology. If programmatic advertisingRead more

You already know that Apple Search Ads is a powerful product which helps app owners to increase the visibility of their apps. We gave you all the necessary details about this tool when Apple released the program for the ones who want to see their creations in the list generated by a search on theRead more

The video is one of the best ways while promoting your app. It is because it helps you boosting engagement, generating leads and attracting more users. If you wonder the importance of video marketing, the blog post published by G2 Crowd shows 60 statistics proving the power of video marketing.  Maybe you are in theRead more