What Is OEM & What Opportunities Does It Have for Mobile Marketers?
App Discovery (OEM) is becoming increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire concept. What exactly is an OEM, and why is it relevant to mobile marketers? Let’s dive in! What Is App Discovery (OEM)? The word OEM is an abbreviation and stands […]
In-Game Advertising: The Ultimate Guide for 2023
In gaming, in-game advertising has become an increasingly important aspect for game developers and marketers. In-game advertising refers to the placement of advertisements within mobile games. These ads can take various forms and in this blog post, we will dive into the different types of in-game advertising, their advantages and disadvantages, best practices, metrics to […]
The Power of Rewarded Monetization in Mobile User Acquisition and Monetization
Mobile apps have revolutionized how we interact with technology and each other. As the world continues to move towards a mobile-first approach, developers and businesses must find innovative ways to engage their audiences and keep them coming back for more. One such method that has gained popularity in recent years is rewarded monetization. This blog […]
In-App Advertising: The Ultimate Guide to Boosting User Engagement and Revenue
Mobile app usage is at an all-time high, making in-app advertising a potent tool for reaching your target audience directly. But, it’s not just about throwing any ad in front of users. A well-crafted in-app advertising strategy can significantly enhance user engagement, drive conversions, and unlock new revenue streams. At AppSamurai, we’ve helped countless app […]
Reward-Based Advertising: Unlocking the Power of Customer Engagement and Retention
I’m sure you’ve heard of reward-based advertising, an effective way to engage with users and incentivize them to install your app via various rewards. Let’s explore the importance of reward-based advertising in customer engagement and retention, what they are, how they benefit businesses, and the best practices for implementing them. Go, go, go! What is […]
Time-Based Rewards: The Ultimate Engagement Strategy for Mobile Games
Time-Based Rewards ultimate guide is ready! Competition continues in the mobile gaming industry, and customer engagement has become essential for long-term success! Many apps have turned to loyalty programs to encourage repeat business and build a strong customer base. One effective loyalty strategy that has gained popularity in recent years is time-based rewards. Time flies […]
Mobile Ad Placement Strategy: Maximizing Revenue While Maintaining User Experience
In-app advertising is a significant part of most apps’ monetization strategy. Mobile ads play an essential role in the apps’ revenue; they should be placed as strategically as possible, creating a need for a mobile ad placement strategy. In this blog post, we’ll explore the importance of mobile ad placement strategy, the different types of […]
Types of Invalid Traffic (IVT): GIVT vs. SIVT
Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. This is yet another term in the modern day’s growing cybersecurity vernacular. Let’s demystify what exactly is invalid traffic and the different types of invalid traffic. Spoiler alert: […]
Implementing a Data Clean Room in Your App Marketing Strategy
In today’s world, industries are becoming more reliant on the need for data between parties. Consequently, data clean rooms are quickly becoming increasingly popular, especially in the app marketing space. By utilizing a data clean room, app marketers can, both, ensure that their data is secure and easily shareable with advertisers or publishers for collaboration. […]
Accelerate Your Utility App with App Discovery (OEM)
App Discovery, also known as OEM (Original Equipment Manufacturer), is one of the most effective ways to get your app in front of millions of Android users. App Discovery builds brand recognition, helps you acquire quality users, and achieves sustainable growth. How does App Discovery work? App Discovery has two different models: The preinstalled model […]
Universal App Campaigns (UAC) & Marketing Alternatives
Targeting the right audience is of paramount importance to any mobile marketer; it allows you to advertise efficiently, and effectively and maximize your ROAS. This happens to be the specialist of universal app campaigns (UACs). UACs are a great way to promote your app and reach new users, but it’s important to understand where UACs […]
How to Maximize Your App’s Potential in a Recession
There’s no sugarcoating the fact that, right now in 2022, we are currently in the clutches of a global recession. Many economies are seeing historically high levels of inflation and businesses are cutting back on budgets left, right and center. It’s of no help that these events are taking place at a time when the […]