Top 15 Mobile App KPIs You Must Measure in 2025
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020.
The Ultimate Guide to ROAS
Have you ever wondered what your company’s return on ad spend (ROAS) is? If you’re not sure how to calculate it, or even what it is, you’re in the right place. This guide will explain everything you need to know about ROAS so that you can make informed decisions about your company’s advertising budget. What […]
Top User Acquisition Methods for 2023
This blog is a collaborative effort by 2 heavy hitters in the mobile marketing industry: AppSamurai & Edge226. Both MarTech companies have strived to break the boundaries of innovation in the same industry for years and sought out a partnership together to create a synergy of chart-topping clients and state-of-the-art mobile traffic and to see […]
A Beginners’ Guide to User Acquisition in 2022
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the process of acquiring new users for a mobile app. This is important to mobile advertisers because it allows them to reach new potential customers and tap into new markets. Mobile […]
AppSamurai’s Complete Guide to Mobile Ad Fraud in 2022
Mobile ad fraud is one of the biggest problems in the advertising industry. It’s a type of fraud that exploits ad technology to maliciously attack and drain the mobile ad budgets of advertisers, and contaminate their datasets as a direct consequence. Mobile ad fraud can take many forms, but they all have the same goal: […]
Playable Ads, Playable Videos, Interstitials: Key Points
To provide your app’s users with the ideal ad experience, it’s important to select the right type of ad based on what your audiences want. Depending on your app and the nature of people’s interaction with it, there are different options available to you as a publisher. Each type of ad offers a unique experience […]
How to Promote App Updates and Rebrands
If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates or rebrand your app. Periodic updates and rebrands can help ensure your app is at its best and that your brand develops into an industry leader. While updates and rebrands […]
Choosing the Most Effective Ad Format for Your Business
Advertising is a necessity for any business, including app advertising. Through effective app advertising, you can promote your brand and your own apps in ways that truly engage users and encourage them to interact with you. While app ads are critical for any advertising campaign, app and business owners who are new to advertising may […]
Giant Adtechs of 2021
Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able to raise billions of dollars in the digital marketing ecosystem. Even if you look at 2015 LUMAscape, you would see one thousand logos, and adtech investments have decreased in number […]
Playable Ads vs. Interactive Ads for On-App Advertisers
When developing on-app advertising campaigns, there are several options available when it comes to the types of ads you can use. Many advertisers use video ads that users can often skip after a certain amount of time has passed, but audiences tend to be much more responsive to interactive and playable ads. Unlike static image […]
How to Develop a Buyer Persona for Your On-App Advertising Campaigns?
When developing on-app advertising campaigns, you need to make sure your ads target the right people at the right time. If you aren’t properly targeting your ads, they’ll be far less likely to connect with your audience and increase brand awareness or sales. To get the most from your marketing budget, building specific buyer personas […]
8 Best Ways to Promote A Crypto Mobile App
8 Best Ways to Promote A Crypto Mobile App After studying the apps you see in the following image, we found 8 ways to promote a mobile crypto app. One or the other method might work for you. So, why not take a look at each one by one? App Store Optimization – Take the […]