Time-Based Rewards ultimate guide is ready! Competition continues in the mobile gaming industry, and customer engagement has become essential for long-term success! Many apps have turned...
In-app advertising is a significant part of most apps’ monetization strategy. Mobile ads play an essential role in the apps’ revenue; they should be placed...
Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to...
In today’s world, industries are becoming more reliant on the need for data between parties. Consequently, data clean rooms are quickly becoming increasingly popular, especially...
App Discovery, also known as OEM (Original Equipment Manufacturer), is one of the most effective ways to get your app in front of millions of...
Targeting the right audience is of paramount importance to any mobile marketer; it allows you to advertise efficiently, and effectively and maximize your ROAS. This...
There’s no sugarcoating the fact that, right now in 2022, we are currently in the clutches of a global recession. Many economies are seeing historically...
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020. ...
Have you ever wondered what your company's return on ad spend (ROAS) is? If you're not sure how to calculate it, or even what it...
This blog is a collaborative effort by 2 heavy hitters in the mobile marketing industry: AppSamurai & Edge226. Both MarTech companies have strived to break...
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the...
Mobile ad fraud is one of the biggest problems in the advertising industry. It's a type of fraud that exploits ad technology to maliciously attack...