There’s no sugarcoating the fact that, right now in 2022, we are currently in the clutches of a global recession. Many economies are seeing historically...
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020. ...
Have you ever wondered what your company's return on ad spend (ROAS) is? If you're not sure how to calculate it, or even what it...
This blog is a collaborative effort by 2 heavy hitters in the mobile marketing industry: AppSamurai & Edge226. Both MarTech companies have strived to break...
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the...
Mobile ad fraud is one of the biggest problems in the advertising industry. It's a type of fraud that exploits ad technology to maliciously attack...
To provide your app's users with the ideal ad experience, it's important to select the right type of ad based on what your audiences want....
If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it's often necessary to make updates...
Advertising is a necessity for any business, including app advertising. Through effective app advertising, you can promote your brand and your own apps in ways...
Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able...
When developing on-app advertising campaigns, there are several options available when it comes to the types of ads you can use. Many advertisers use video...
When developing on-app advertising campaigns, you need to make sure your ads target the right people at the right time. If you aren't properly targeting...
