What Is OEM & What Opportunities Does It Have for Mobile Marketers?
OEMs (App Discovery) have gained popularity in recent years thanks to the native and premium placements offered to mobile marketers. In this blog post, we’ll explore OEMs, how they work, and why they are relevant to mobile marketers. Have a good read! What Is OEM? What is OEM Advertising? The word OEM is an abbreviation […]
Rewarded Playtime for Mobile Games: Extend Gameplay, Elevate LTV, and Boost Earnings
Developers in the dynamic field of mobile gaming are constantly looking for innovative strategies to captivate players and drive substantial revenue. AppSamurai’s Rewarded Playtime model, also known as Play-2-Earn, offers a multifaceted approach to extend gameplay, increase lifetime value (LTV), and improve earnings. Here’s how this revolutionary model turns players into champions while maximizing the […]
Header Bidding vs. Programmatic Waterfall: The Dynamic Landscape of Programmatic Advertising
Programmatic advertising has reshaped the digital advertising landscape by automating ad inventory buying and selling. As a result of this evolution from traditional ad-buying methods, digital marketing strategies have become more efficient, precise, and data-driven.In this blog post, we’ll dive into header bidding and waterfall, explaining their system, advantages and disadvantages, and best practices. Read […]
The Big 3: Preparing Your Mobile App for Black Friday, Cyber Monday and Thanksgiving
It’s no secret that the holiday season is a critical period for apps in various verticals. Whether you’re a seasoned app developer or a newcomer to the mobile app industry, you can’t afford to miss the holiday season opportunities. Our holiday guide explores strategies, tactics, and statistics to make the most of this year’s Black […]
Halloween Gaming Spectacular: Strategies for Mobile Game Developers
Halloween offers mobile game developers a unique opportunity to enhance their game content and engage players like never before. Developers can captivate players’ attention during this holiday season by expanding their offerings and creating a memorable Halloween gaming experience. Today we’re going to explore some strategies, examples, and insights to help mobile game developers maximize […]
Boo-sting Sales: E-commerce Apps’ Guide to a Successful Halloween Season
Halloween is right around the corner, and for e-commerce apps, it’s an opportunity to boost your user acquisition and sales to the next level. With Halloween spending reaching record highs, your e-commerce website can benefit from this seasonal surge. In this blog post, we’ll guide you through the steps to prepare your e-commerce app for […]
Mobile Multi-Reward Campaigns: Best Practices and Insights by AppSamurai for Games
In the dynamic world of mobile game app monetization, staying ahead of the curve is crucial to success. Advertisers and publishers constantly explore innovative strategies for engaging users and maximizing revenue. One such strategy that has gained significant traction is the implementation of Multi-Reward Campaigns. In this blog post, we’ll delve into the best practices […]
Casual Games User Acquisition: Proven Strategies to Boost Your Player Base
Here is your casual games acquisition guide! Casual games saw a 56% increase in downloads in 2022 when compared to 2021, and without a strong user acquisition strategy, even the most exceptional ones may go unnoticed in the sea of mobile games. This blog post explores the importance of user acquisition in casual games, explains […]
Click Spamming in Mobile Game User Acquisition: How to avoid?
Mobile gaming has revolutionized the entertainment industry, as well as the user acquisition ecosystem with millions of users engaging in various games and applications every day. However, behind the scenes of this booming market lies a challenge for user acquisition managers – click spamming. In this blog post, we delve into the world of click […]
Navigating Mobile Game User Acquisition: Strategies to Avoid Fraud and Maximize ROAS
With millions of active players across the globe, it’s no surprise that user acquisition has become a top priority for mobile game developers. However, with the rise of fraud in user acquisition, it has become increasingly difficult to navigate the mobile gaming industry. In this blog post, we will explore the issue of fraud in […]
Decoding Mobile Ad Networks: Your Key to Successful App Marketing
Ad networks are so essential to the mobile ad process that most app owners probably have some ad networks in their shortcuts and they spend a significant amount of time within the platforms daily! In this blog post, we will explore the world of mobile ad networks and uncover the secrets to successful app marketing. […]
Multi-Reward Strategies for Mobile User Acquisition and Monetization
In today’s competitive mobile app industry, you must ensure that your mobile app has effective UA strategies, monetization models, and solutions to boost user engagement. When the ecosystem strives to attract and retain users, innovative approaches are explored to engage and motivate their audience. One such approach gaining popularity is the use of multi-reward strategies. […]