Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV
Did you know that mobile gaming generated 49% of all gaming revenue worldwide in 2023, amounting to $90 billion? With the mobile gaming industry growing rapidly, maximizing Lifetime Value (LTV) is essential for long-term success. Higher LTV leads to significant boosts in user retention and revenue growth. That’s why AppSamurai and Kochava have teamed up […]
Score Big: 4 Proven Mobile UA Strategies for Euro 2024 and Olympics 2024
With billions of viewers watching, major sports events like Euro 2024 and the Olympics are great opportunities for app growth. Besides getting global attention, these events also see a spike in app usage, making them perfect for user acquisition teams. Here are 4 core strategies you can use to grow your app and capitalize on […]
Meet AdAttributionKit: Are We Saying Goodbye SKAdNetwork?
WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to SKAdNetwork, AdAttributionKit is a new iOS framework designed to enhance ad attribution while prioritizing user privacy and providing developers with substantial updates and improvements. Let’s dive into it! First of […]
10 Best Mobile App Analytics Tools in 2025: A Comprehensive Guide
People has always been curious about the results of their work. They need to know the consequences and get feedback in order to improve their work and to achieve success. That is why you may also wonder how your app or webpage you spent hours on making effect people, how many people get benefit from it, from which channels they reach it. Whether you are a digital marketer, game app developer or someone who just wants a better business performance; mobile analytics tools are just right for you to get all the information about the results of your app to satisfy your curiosity and most of all to be able to get a proper feedback from the users themselves. The results may surprise you after all.
Mastering Apple Search Ads: A Comprehensive Guide to Boosting Your App’s Visibility
Welcome to the definitive guide to mastering Apple Search Ads (ASA) in 2025. With iOS apps now generating over $100 billion in annual revenue and the average user downloading less than 0.5 apps per month organically, paid app discovery has become essential for growth-focused developers and marketers. This comprehensive resource will equip you with expert […]
Play, Earn, Spend: Driving IAPs with Rewarded Playtime
Adapting innovative strategies to captivate players and drive revenue is essential in mobile gaming. Rewarded Playtime, also known as Play-2-Earn, is one of these strategies that focuses on increasing lifetime value (LTV) and ultimately boosting in-app purchases (IAPs). Now, let’s dive into how this revolutionary model turns players into champions while maximizing the growth of […]
A Guide to Expanding Your App’s Reach with Oppo
In the world of app marketing, finding new growth channels is perpetual. As app developers and marketers seek new ways to reach their users, Oppo’s ecosystem shines brightly on the horizon. Oppo offers fertile ground for app exposure and engagement through AppSamurai’s OEM solutions. Let’s dive into our guide and answer all the questions in […]
How to Promote Your App with Xiaomi
App marketers are constantly searching for alternative growth channels to maximize their reach. One avenue that holds significant promise is Xiaomi’s ecosystem, which is renowned for its smartphones and MIUI operating system. With a growing user base exceeding 600 million, Xiaomi presents a fantastic opportunity for app developers to reach millions of active users across […]
A Closer Look: Why Advertisers Use Fake Mobile Game Ads
Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn’t match the advertised content? Welcome to the world of fake mobile game ads, where deception and disappointment are everywhere. Let’s delve into the intricacies of these deceptive advertisements, examining their motivations, […]
Alternative App Stores and Why They’re Worth Exploring
The Google Play and Apple App Store stand out as towering giants in the mobile world, commanding developers’ and consumers’ attention. However, alternative app stores have a lot of potential despite their dominance. These lesser-known platforms offer app developers unique opportunities to reach diverse audiences and expand their reach. Let’s explore alternative app stores and […]
Valentine’s Day App Marketing: 10 Tips That Actually Work
Valentine’s Day isn’t just about romance—it’s a golden opportunity for apps to shine. With February 14th just a few days away, it’s time to amplify your app marketing efforts to improve visibility and engagement. To help you make the most of Valentine’s Day marketing in 2024, we’ve compiled 10 actionable tips to boost your app’s […]
Media Mix Modeling in Mobile User Acquisition: A Comprehensive Guide
As more and more platforms and channels become available for user acquisition, determining the most effective strategy becomes increasingly critical. This is where Media Mix Modeling (MMM) comes into play. MMM, a sophisticated analytical tool, has revolutionized how marketers approach media spending, making it a critical component in the toolkit of modern mobile marketing. In […]