– Guest blog by Sukanya Sur, Content Marketing Manager at AppTweak App Store Optimization (ASO) and Apple Search Ads (ASA) are crucial components of a successful...
In the world of AdTech, OEM stands out as a powerful strategy thanks to its deep integration within the mobile device ecosystem. Through this unique...
Did you know that mobile gaming generated 49% of all gaming revenue worldwide in 2023, amounting to $90 billion? With the mobile gaming industry growing...
With billions of viewers watching, major sports events like Euro 2024 and the Olympics are great opportunities for app growth. Besides getting global attention, these...
WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to...
People has always been curious about the results of their work. They need to know the consequences and get feedback in order to improve their...
Welcome to our guide to mastering Apple Search Ads! In this guide, we'll explore the fundamental principles of Apple Search Ads, explore different campaign structures,...
Adapting innovative strategies to captivate players and drive revenue is essential in mobile gaming. Rewarded Playtime, also known as Play-2-Earn, is one of these strategies...
In the world of app marketing, finding new growth channels is perpetual. As app developers and marketers seek new ways to reach their users, Oppo's...
App marketers are constantly searching for alternative growth channels to maximize their reach. One avenue that holds significant promise is Xiaomi's ecosystem, which is renowned...
Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn't match...
The Google Play and Apple App Store stand out as towering giants in the mobile world, commanding developers' and consumers' attention. However, alternative app stores...