Top 15 Mobile App KPIs You Must Measure in 2023
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020. ...
24 November, 2022
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The Ultimate Guide to ROAS
Have you ever wondered what your company's return on ad spend (ROAS) is? If you're not sure how to calculate it, or even what it...
23 November, 2022
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Top User Acquisition Methods for 2023
This blog is a collaborative effort by 2 heavy hitters in the mobile marketing industry: AppSamurai & Edge226. Both MarTech companies have strived to break...
16 November, 2022
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A Beginners’ Guide to User Acquisition in 2022
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the...
25 August, 2022
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AppSamurai’s Complete Guide to Mobile Ad Fraud in 2022
Mobile ad fraud is one of the biggest problems in the advertising industry. It's a type of fraud that exploits ad technology to maliciously attack...
06 June, 2022
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Playable Ads, Playable Videos, Interstitials: Key Points
To provide your app's users with the ideal ad experience, it's important to select the right type of ad based on what your audiences want....
04 February, 2022
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How to Promote App Updates and Rebrands
If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it's often necessary to make updates...
04 January, 2022
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Choosing the Most Effective Ad Format for Your Business
Advertising is a necessity for any business, including app advertising. Through effective app advertising, you can promote your brand and your own apps in ways...
04 January, 2022
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Giant Adtechs of 2021
Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able...
16 December, 2021
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Playable Ads vs. Interactive Ads for On-App Advertisers
When developing on-app advertising campaigns, there are several options available when it comes to the types of ads you can use. Many advertisers use video...
08 December, 2021
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How to Develop a Buyer Persona for Your On-App Advertising Campaigns?
When developing on-app advertising campaigns, you need to make sure your ads target the right people at the right time. If you aren't properly targeting...
03 December, 2021
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8 Best Ways to Promote A Crypto Mobile App
8 Best Ways to Promote A Crypto Mobile App After studying the apps you see in the following image, we found 8 ways to promote a...
27 October, 2021
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