In the dynamic world of mobile game app monetization, staying ahead of the curve is crucial to success. Advertisers and publishers constantly explore innovative strategies for engaging users and maximizing revenue. One such strategy that has gained significant traction is the implementation of Multi-Reward Campaigns. In this blog post, we’ll delve into the best practices and insights for leveraging Multi-Reward Campaigns in your games.
Understanding Multi-Reward Campaigns
Multi-Reward Campaigns introduce a fresh approach to user engagement and monetization. Instead of traditional single-reward campaigns where users are rewarded upon completing a specific action, Multi-Reward campaigns reward users at multiple milestones within the app. This approach offers deeper engagement and enhances user retention while maintaining a reasonable cost per acquisition (CPA).
Here are the Benefits
Deeper Engagement, Same CPA
Deeper engagement is one of the key advantages of Multi-Reward Campaigns. You can motivate users to explore more features, levels, and gameplay in your game by incentivizing them at different stages. Let’s say a single-reward campaign offers a reward for installing the app and completing level 10. If the user fails to complete the level or reach it, they won’t get anything in return. With Multi-Reward, users get rewarded along the way, boosting user satisfaction and extending their app usage lifespan.
Optimal Bid Models
The notion that Multi-Reward Campaigns require higher CPA bids is dispelled by industry insights. These campaigns can be just as effective as Single-Reward campaigns without the need for inflated bids. However, you should test different bid models to determine which works best for your game title and audience.
Crafting a Successful Multi-Reward Campaign
Event Variety
Diversity in events is essential to cater to different types of players. You can mix and match events, such as combining level completion with side quests or IAPs. Offering a variety of events can help you attract a broader audience and keep users engaged.
Tip: Even though event variety is significant, starting with a simple level completion offer could help you test the waters and see players’ reactions.
Get to Know Your Players
The variety of events allows you to create and test different user journeys. Learn what your users like and dislike by analyzing the events. Do they spend time on in-app events such as upgrading an item or unlocking a box, or do they mostly focus on completing levels? Based on your insights, you can improve the less-interacted parts to maximize user engagement in future campaigns.
Running Different Bids
When deciding on your bid (the value offer), testing two different campaigns might help you understand what works best for you. Testing a robust and soft bid is an effective way to see their performance. After all, it’s up to the users to judge if the events are worth the bid, and testing gives you insights into what they think.
Final Thoughts
Multi-Reward campaigns represent an innovative approach to mobile game monetization that focuses on driving deeper user engagement and increasing revenue without significantly raising CPA bids. Creating a well-balanced mix of engaging events that cater to various user preferences is imperative. Utilizing these insights in your game’s marketing strategy can help you generate more revenue and engage new users.
In a competitive mobile gaming landscape, staying open to experimentation and embracing strategies like Multi-Reward Campaigns could be the key to setting your game apart and fostering a loyal user base. As the industry evolves, keeping an eye on emerging trends and insights will be crucial for sustained success.
Check out AppSamurai for Games to get insights about how we grow mobile games.
