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Let us guess! You own a mobile app and you want to let the world know about it. So, you have to catch up with the strategies and walk through the most popular channels of the time. Here influencer marketing for mobile apps comes onto the scene. If you are not aware of the advantageRead more

Everybody on this planet knows Instagram Stories. But how many app owners are aware of the new tool offered by Instagram, called Instagram Stories Ads recently launched for promoting their products? No problem, we will tell you everything about it.   Image Source: https://www.facebook.com/business/ads-guide/app-installs/instagram-stories   What Are Instagram Stories Ads Instagram Stories Ads were announcedRead more

Every app owner faces a lot of challenges when he wants to present the app to the right users. There is a moment when he decides to create an ad campaign. For a while, everything seems to go in the right direction but soon problems start to appear. People get tired of the ad orRead more

Hey, marketing soldiers! You came at the right moment. Here, at App Samurai we are preparing our weapons for fighting another ad enemy, Ad Fatigue. Don’t you know who is it? Well, it appears when a certain ad is seen so many times that users get tired of it. Image Source: http://jingchi-lu.squarespace.com/inmoji/ Causes And ComplicationsRead more

From the beginning, social networks were created for people to share their thoughts. Without doubt those are the best channels to spread the word about your app. In the previous article we talked about the psychology behind storytelling for mobile apps. We need to go further with our discussion and to see your options whenRead more

As you already know, we are here to bring in front of your eyes the most innovative solutions for reaching your goal when it comes to advertising your app. Since Pinterest just released its new product Pinterest Promoted App Pins it is imperative to talk about that. Maybe you will see your app in theRead more

If you like our articles which explain methods of promoting your app for free, welcome back for more guidelines on how to invest time and effort into marketing your app when your budget is almost zero. One great opportunity to gather a great number of users is to offer some great resources for the communitiesRead more

There is a permanent question that keeps all app owners up every night. “What are the most impressive factors that can contribute to the success of your app?” Video is known as the leader of all advertising formats. What channel will do the best job in displaying amazing videos? YouTube, of course.   Image Source:Read more

Guess which social platform is the second preferred after Facebook. Now, look at the chart below.   Was your assumption right? And if people are already engaged on this channel, why not taking advantage of the situation and promote your app there? The key of their success is shared by Imran Khan. Image Source: http://www.adweek.com/news/technology/snapchat-launches-colossal-expansion-its-advertising-ushering-new-era-app-171924Read more

Mobile world is very dynamic. Nowadays, users are more responsive to videos then to simple images or text. They prefer to watch a story, not to read some descriptions or to try to understand what an image wants to express. That is the reason why advertisers focus their campaigns on mobile video ads to impressRead more