Mobile Marketing News of the Week: October 15 – 21

It is very hard to follow important news and updates on mobile marketing if you, as an indie developer or an app marketer, don’t have enough time within a week. This is why we started to bring all the important news of the week together for you.
If you missed what happened this week, here are the top stories in mobile marketing.

1- Android 7.1 Developer Preview is Now Available

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Developer preview is the new feature of Google that provides a platform to app developers in order to test their apps and extend them with new features like app shortcuts and image keyboard support. On October 2016, the Android 7.1 Developer Preview was rolling out to the ones who have signed up for the Android Beta Program. After that, you can get started with this new release by downloading the SDK and tools. Google will delicer the final public release to the Android Open Source Project in December.
Here is the announcement itself from Google for more detailed information.

2- China Has Overtaken the U.S. in iOS App Store Revenue

According to the App Annie Q3 2016 Index, China hit an industry record with the highest revenue quarter the iOS App Store has ever seen. The numbers show that China ($1.7 billion earn) puts it ahead of the US by more that 15% in Quarter 3 2016.
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The report also shows that Pokemon GO reached $600 million in user spend faster than any app to date. The app outpaced Clash of Clans by more than 6.2 times in under 3 months.
If you want to learn more about the results of the report, you can download it from here.

3- Facebook Rolled Out Targeted Push Notifications to Specific Segments of Audiences Based On Their In-App Actions

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After its announcement in April, Facebook started testing targeted push notifications. On Tuesday, they launched it for app developers who use Facebook Analytics for Apps. Now, it is free to use the system to send Facebook’s targeted push notifications. You can segment your users according to such actions as searching to send your push and in-app notifications for both your iOS and Android app. You don’t need to use Facebook Login to send notifications.
If you want to learn more about the targeted push notifications of Facebook, you can read this overview provided by Facebook.

4- Google Surveys 360 Analytics Tool is Available in U.S and Canada to Get Specific Insights About Users

We all know that segmentation is very important for a healthy marketing strategy. Google is also aware of this fact and works on analytics giving specific insights about segmented users. This is why Google Surveys 360 is now available for purchase in Canada and U.S. as part of the Analytics 360 Suite.
As Google stated: “With a panel of 10 million-plus online respondents and 1 million surveys fielded weekly, it offers enterprise marketers (of all types) access to a brand new layer of data and insights into what consumers are doing and thinking.”
For more information, you can click here.

BONUS: FRIDAY READ

Taking into consideration that Statista revealed a forecast where mobile video ads spending is projected to be 13.3 billion U.S. dollars in 2020, rising from 3.5 billion U.S. dollars last year, you can be sure that using mobile video ads is an amazing solution for app owners to increase their revenue. For this evolution of mobile advertising, all social media platforms are ready with their features to convince companies to promote their app using their services.
In our new blog post, you will find out the best practices and how of creating mobile video ads on Facebook, Instagram, Twitter, Snapchat, and YouTube.
Click here to read the full article.
Have a nice weekend. 🙂

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