7 MIN. READ Targeting the right audience is of paramount importance to any mobile marketer; it allows you to advertise efficiently, and effectively and maximize your ROAS. This
6 MIN. READ In the ever-changing and highly competitive mobile marketing industry, targeted marketing strategies are essential for an app’s success. Concentrated marketing is an effective approach for
7 MIN. READ The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase
6 MIN. READ It is vital that any mobile marketer understands the importance of measuring their marketing campaigns, especially in terms of user acquisition and engagement. In the
4 MIN. READ The app store description is one of the most significant aspects of your app. If you don’t grab potential customers’ attention with your opening sentence
6 MIN. READ The mobile gaming industry is constantly evolving and growing, and hyper-casual games are one of the most popular genres right now. Hyper-casual games are simple,
6 MIN. READ There’s no sugarcoating the fact that, right now in 2022, we are currently in the clutches of a global recession. Many economies are seeing historically
6 MIN. READ As the name suggests, OTT (Over-the-Top) content refers to any kind of content that is delivered over the internet, without the need for a traditional
6 MIN. READ K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user
2 MIN. READ AppSamurai dashboard has undergone a tremendous change, and the new dashboard went live in October! These further modifications greatly simplify and speed up the processes
13 MIN. READ As you approach 2023, you’ll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention.
6 MIN. READ With channels, platforms and ad formats widening every year, it is important to know the best
